Waltons takes it to the big screen

     Waltons, the complete “classroom to boardroom” solution has taken to cinema                advertising to create awareness of their exciting new hi-tech online buying portal/facility.

 With content produced by digital media experts, Spectrum, the series of five big-screen  advertisements features office based scenarios starring the stereotypical secretary filing her perfectly manicured nails. When asked by the boss if she has ordered the new stationery and furniture, she logs onto the Internet and, within minutes, has completed the necessary transaction. Without actually being able to see the character’s faces, the advertisements encourage theatre of the mind; leaving most of the picture to the viewers’ imagination.

Both the content and the medium of this new advertising campaign position Waltons as a technologically advanced brand that is in tune with current buying trends and consumer needs.

“The production facility at Spectrum is growing in leaps and bounds,” says Diar proudly. “We have yet another successful project under our belt and have learnt much from the process. The team is hoping to take the Waltons brand further by converting the advertising content into a 3D campaign in the near future.”

Spectrum’s fully fledged in-house production team’s capabilities include 2D and 3D digital animation, content production for local films and advertisements, full digital audio final mix, full digital production and post-production for video (full HD) and sound (up to 5.1), score writing/composing, as well as professional digital graphic design and editing. Having recently added the DVS Clipster software to their service offering, the team now also offers full 4K dailies and workflow solutions.

For more information about Spectrum’s production facility and content design services, please contact Dinesh Diar on 011 691 6900 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .