Spectrum produces 3D for Malbuta: Creativity conquers any challenge

 When Natel launched Malbuta, their new all-natural treatment for diabetes, they needed a creative  solution to a number of challenges. This solution was delivered to them by digital media experts  Spectrum, not only within a tight budget, but also within record time.

 The challenges were numerous: a limited budget that did not allow for celebrity endorsement – a proven strategy for new health products; no previous branding history; an all-natural product at risk of being perceived as less “scientific” and credible than chemical products; and a very specific target market.

Always up for a challenge, Spectrum’s Chief Creative Officer, Dinesh Diar and his team came up with a simple yet highly creative solution that addressed all these issues. “The packaging of the product is very modern and supports its positioning as a credible, scientific formulation,” explains Dinesh. “Building on this, and working around a celebrity endorsement, we decided to turn the packaging itself into a celebrity!

“Spectrum’s innovative approach to advertising and their excellent 3D animation campaigns is what set them apart in our eyes” says Natel’s media manager Carmen Ribeiro. “They were able to grasp the initial brief given to them and came up with a great 3D animation concept, bringing the product to life”

Spectrum’s animation expert created an animated Malbuta package ‘celebrity’ taking the podium at a ‘medical symposium’ to explain the benefits of the product in a credible wayIn addition, in making the packaging ‘come alive’, we have given it a personality – or brand - as a ‘celebrity’, an ‘expert’ and a highly likeable character they will recognise on the shelves. The 30 second 3D ad was completed by just three experienced Spectrum team members, within budget and in just two weeks, reflecting the remarkable talent, creativity and ability that have become the hallmark of Spectrum’s in-house production facility

  For more information about Spectrum’s in-house production facility, please contact Dinesh Diar   on 011 691 6900 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .