Sally Williams success prompts new Spectrum solution

The success of our photo shoot with fine foods brand, Sally Williams, has prompted our team at Spectrum to offer photo shoots as an additional service to all clients. 

This exciting project began when Spectrum’s Chief Creative Officer, Dinesh Diar, was approached by Primedia Business Solutions (PBS) to edit a corporate video for their client, fine foods brand Sally Williams. As a result, a good working relationship was established with the Sally Williams marketing team, headed by Claire Wickham.

Impressed by Spectrum’s production facilities and expertise, Claire discussed her vision to extend the branding campaign to the Sally Williams fleet, particularly the delivery trucks, through a brand new stylised photo shoot, complete with a professional model, photographer and makeup artist.

Drawing on his extensive experience as an executive producer for television show, Lifestyle Matters, and a wealth of expertise refined while producing high quality photo shoots for top clients, such as Woolworths, Dinesh seized the opportunity to pitch a creative concept for Sally Williams.

“As a producer, I have always believed in promoting the talent within my environment, and in this instance I immediately saw the potential to tap into the energy and creativity of our highly skilled team at Spectrum, particularly that of our video editor, Elaine Fifield, and Ronald Henry, CEO of Spectrum, who is still a passionate photographer despite his business commitments,” explains Dinesh.

Within days the production team had finalised the concept, commissioned the model and makeup artist, and converted the Spectrum cinema viewing room into a fully fledged studio. The result is a stylish, elegant and enticing visual, with rich colours that capture the luxurious brand essence of Sally Williams as a decadent indulgence of “sensorial perfection”.

The success of the shoot has prompted our team at Spectrum to offer photo shoots as an additional service to all clients. “We have demarcated a section of our production space, ready to be converted into a professional studio when required, and we are able to do sophisticated photo shoots for pack shots, models and stylised food shots,” says Dinesh.

Spectrum’s team of creative enthusiasts, supported by the latest technology and superior equipment, ensures that we remain at the forefront of digital media developments and continue to offer clients creative and cost-effective production solutions from conceptualisation to execution.

“Our state-of-the-art production facility is growing swiftly,” comments Dinesh. “Underpinned by professionalism and quality, our innovative talent and capabilities include 2D and 3D digital animation, content production for local films and advertisements, full digital audio final mix, full digital production and post-production for video (full HD) and sound (up to 5.1) score writing/composing, and professional digital graphic design and editing. We have also recently added a DVS CLIPSTER to our service offering and can now offer full 4K dailies and workflow solutions.”

If you require additional information or have a production query, please contact Dinesh Diar at Spectrum on 011 691 6900 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .