Spectrum, a full service end-to-end digital media solutions company and the sole distributor of Daktronics LED screens in South Africa, is now the fully-fledged Daktronics distribution agent for their latest technological development: the Galaxy® electronic message centres (EMCs). This technology provides a flexible, affordable marketing and advertising solution for independent companies and franchises, and an ideal platform for disseminating community or school information.  

Displaying effective text messages and high-powered full colour graphic images, the Galaxy series of outdoor full colour electronic display systems are dynamic advertising mediums, displaying flexible, interactive and even animated content, which can be changed as often as required. 

Using energy-efficient, low-maintenance, light emitting diode (LED) technology, the display systems are available at an affordable price as entry level LED technology for individual business owners and communities. Spectrum supplies the outdoor full colour message displays along with artwork designs. 

The displays feature a variety of pixel pitches depending on the amount of detail desired and various viewing angles to meet different viewing needs and targeted audience distances. The outdoor full colour systems make use of 68 billion eye-catching colours to ensure effective text messaging and high-powered graphic images of the utmost clarity. This series of display systems also vary in size (20mm or 16mm) providing flexible mounting options according to customer requirements. 

“The replacement of traditional signage with interactive messages displayed through LED technology is a trend that is gaining momentum in South Africa,” comments Spectrum’s Ronald Henry. “LED technology is the visual marketing technology of the future. And for many good reasons: it offers excellent visibility, extreme reliability, state-of-the-art remote control, a long lifespan (up to 10 years), low maintenance, weather resistance, environmental friendliness, energy efficiency, exceptional flexibility in shape and dimensions, and almost limitless applications as the technology evolves.”