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Spectrum brings LED Technology to Sandton

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A cutting-edge Daktronics DVX series LED screen, supplied and installed by Spectrum, the full service end-to-end digital media solutions company and sole distributor of Daktronics LED screens in South Africa, has turned the “The Place” on 1 Sandton Drive into a dazzling display of high-powered images for Growthpoint Properties Limited.

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Growthpoint Properties Limited is the largest property investment holding company listed on the Johannesburg Stock Exchange. With their prime location at “The Place” on 1 Sandton Drive in the heart of the Johannesburg business hub, Sandton, Growthpoint required a state-of-the art LED screen to complement the building architecture and communicate key messages to the public. 

Spectrum, a full service end-to-end digital media solutions company and the sole distributor of Daktronics LED screens in South Africa, provided the all-encompassing solution. Within just three days, Growthpoint was dazzling passers-by with high-powered images in 4.4 trillion eye-catching colours and startling clarity, displayed on a cutting-edge Daktronics DVX series LED screen, visible 24 hours a day and in any weather conditions. Featuring a full colour display screen measuring 7.3 m x 4 m with a pixel pitch of 16mm - a resolution of 440 x 242 pixels - the LED screen offers 7000 Nits (cd/m2) brightness and a 100 000 hour (about 10 years) lifespan. Encased in aluminium, the screen also has an Ingress Protection (IP) of 65 in the front and 55 on the back, making it practically waterproof - ideal for use above Growthpoint’s iconic fountain at the front of the building. 

“The replacement of traditional signage with in interactive messages displayed through LED technology is a trend that is gaining momentum in South Africa,” comments Spectrum’s Ronald Henry. “LED technology is the visual marketing technology of the future. And for many good reasons: it offers excellent visibility, extreme reliability, state-of-the-art remote control, a lifespan of up to 10 years, low maintenance, weather resistance, environmental friendliness, energy efficiency, exceptional flexibility in shape and dimensions, and almost limitless applications as the technology evolves.” 

Advertising space on this prominent screen is available to external companies through Primedia Outdoor (for more information visit primeoutdoor.co.za).

 


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